Watching movies at home just doesn’t hit the same. For Regal Cinemas, we created a campaign that puts the spotlight back where it belongs: on the big screen.

We took iconic movie scenes and showed how streaming shows them... differently. The goal? Make people remember what movie magic really feels like. It’s not just about watching a movie — it’s about escaping into it. And that only happens in a theater.

We leaned into humor and nostalgia to remind people why theaters exist in the first place: no lag, no 240p, no tiny phone screen. Just you, a dark room, and a screen big enough to give you goosebumps. For movie lovers, it’s a fresh nudge to go big or go home (literally).