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Philbrook Museum

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The Philbrook Museum of Art in Tulsa wanted to bring more families through its doors. So we looked beyond the galleries and saw something magical: a place where kids could be loud, messy, curious, and free to roam.

This campaign reimagined the museum as a place where childhood chaos wasn’t just welcome — it was part of the experience. From climbing trees to rolling down hills, each ad flipped expectations of what a museum should be.

The Museum of It's Totally Alright If You Make A Big Mess
The Museum of Relax, Mom! Grass Stains Come Out in the Wash
The Museum of No Sushing Allowed Here

The Museum of Yeah, Go Ahead and Roll Down the Hill

The Museum of Yep, Tree Climbing is Part of the Tour
The Museum of It's Fine, We Have Smocks

We leaned into the beautiful chaos of family life and showed that the Philbrook wasn’t just art on walls — it was wide-open lawns, climbable trees, and zero judgment about grass stains or inside voices. The campaign gave the museum a new tone: warm, playful, and totally unpretentious.

Turns out, when you stop treating kids like a nuisance, they (and their grown-ups) actually want to stick around.