Energy One Credit Union came to us with a simple truth: they’re a non-profit, just like every other credit union. But here’s the twist — nobody really talks about it. So we turned that truth into a rallying cry.

Our campaign leaned into the heart of what being non-profit really means: being for people. With bold, direct headlines, we positioned Energy One as the kind of financial partner that’s actually on your side. The result? A brand that feels human, helpful, and refreshingly honest.

We didn’t need fine print or financial jargon, just plainspoken truths and a tone that felt like a neighbor, not a banker. The work spanned digital, print, and in-branch materials, all carrying the same confident simplicity.

It resonated because it meant something. When you’re not chasing profits, you can actually focus on people — and that’s a story worth telling. Proof that when you lead with heart, people listen. Even in the world of finance.