Bell & Evans doesn’t just raise chickens — they raise the bar. So when we were tasked with creating a campaign for their organic, free-range birds, we leaned into what makes them truly different: obsessive care, ethical farming, and chickens that live better lives than some of us.

From farms that feel like chicken day spas to feed that’s cleaner than your lunch, we had fun showing what happens when a company genuinely puts animals first. The result was a campaign that made people laugh, made them think, and made them consider what kind of life their dinner had before it hit the plate.

These ads were more than just clever lines and cute chickens (though we had both). They were a way to reframe the conversation around meat, challenging the industry norm with a wink and a cluck. By focusing on the life of the chicken before the packaging, we tapped into something deeper: transparency, quality, and actual respect for the animal.