Spirit Airlines keeps costs low by excising unnecessary amenities. How can they tell consumers that fewer frills means cheaper tickets?

CW: John Bense & Mitch Baines

AD: Sandra Alexander

Spirit Airlines is all about economy—so their ads are going to be as economical as possible. Print media will feature watermarked and royalty-free images, hand-done type, and new copy written over older ads.

Instead of putting up regular billboards and signs, Spirit will opt for something cheaper: projecting their logo.

TV spots and online pre-rolls will “cut production costs” by dubbing old commercials for Pan Am and TWA.